The Knorr Stock cubes advertisement appear on my Instagram story very often and I find it very irritating as I have not search for anything related to cooking on my instagram. I personally think that the advertisement should only reach people who are interested in cooking and have searched for something similar to MSG. Social Media ads are for generating awareness fast, but Knorr is brand I think most Singaporeans are aware of thus no need to further introduce on social media ads. I would rather hold a roadshow campaign at the CBD area where many people are housewives or someone who wants to whip up a fast meal as the MSG can help them. The roadshow would compile of tasting soup made from stock cubes versus non stock cubes. Showing them the time saved from making soups from scratch which can honestly be a hassle. Knorr is also known for other MSG products such as MSG for frying etc. Chefs will be invited to whip up dishes for the busy office worker to taste. Local celebrities will also be invited to be a guest and have a casual chit chat session with office workers. Furthermore, I will also upload videos of the process during the roadshow on Facebook and show that Knorr is now healthier choice as we may have the stereotype to think that MSG is harmful and unhealthy. As Knorr is now a healthier choice option where many of us including me does not know that, will bring a different impression to how we see MSG after this campaign. I think overall, Knorr is already a well established brand here locally, they do not need to further continue social media advertisement, but a roadshow to let people get a closer look on the product that Knorr is selling.