What do you think of click bait as it is used on the various online media? Is the use of it justified?

I think clickbait used on online media is a really common sign nowadays as content creators needs audience to generate clicks in order to earn money. It is quite understandable but to a certain extent, some content creators just don’t provide any content relevant to their thumbnail or title. Take Youtubers from malaysia for example, we shall name him Dan, Dan often use thumbnail and title for example: ‘I bought a One Million dollar mansion’ when his content was just going to some random mansion which was introduced only briefly and the rest of the videos would be him talking about irrelevant stuff not related to his title. Those understandable one would be using pretty girls and thumbnail for clickbait. As they fully show what we wanted to see in the content that was created, and was relevant to the title that was introduced. We are also not eligible to judge as it is their job to produce clickbait to manipulate us viewers to click. However for me personally since I’m in a Digital marketing course for my diploma, I will also have to create clickbait to generate online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs and to encourage forwarding of the material over online social networks. That being said, I’m also afraid as content marketing is all about generating traffic, I’m afraid that I will not be able to attract visitors to my site. If you ask me is it justifiable, depends on how different people see it. From a financial point of view, yes it is justifiable as clickbait is a source of rice bowl for content creators. From the audience point of view, some may be justifiable, but some just make viewers anticipate to disappoint, as I had mentioned above.